The annual celebration of Port Wine takes place on 10th September.
This event aims to be a worldwide celebration of Port and is held on the day when its designation of origin was created, in 1756.

To share the celebration of this day, the Port and Douro Wines Institute invites journalists around the world who specialize in Port to participate in exclusive masterclasses and tastings with rare wines. The best Port producers also have a leading role in this event, getting the opportunity to choose their best wines for each part of the programme.

For its fifth edition, Port Wine day aims to reach more people by creating the "Out & About" part of the programme which involves restaurants, bars and shops around Porto, as well as Port Lodges, and fun-packed Port-related initiatives.